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Wednesday, March 27, 2019

Stereotyping


Gina C Torino . Derald Wing Sue

A stereotype is a quality perceived to be associated with particular groups or categories of people. It is a preconceived belief that is rigidly applied to all members of a group regardless of individual variations.

In our society, for example, African Americans are seen as good athletes and musicians but poor scholars and violent people. Asian Americans are seen as ‘‘model minorities’’ in that they are thought to be good at math/science but are seen as ineffective communicators. Latino/Hispanic Americans are viewed as good dancers but are perceived to be lazy and hot tempered.

Specifically, Jones (1997) defines a stereotype as a positive or negative belief held by an individual about the characteristics of a group of people. It varies in its accuracy, the extent to which it captures the degree to which the stereotyped group members possess these traits, and the extent to which the set of beliefs shared by others.’’ While various scholars define stereotypes differently, the main attribute of a stereotype involves an application of an overgeneralization. Thus, the term stereotyping refers to the cognitive processes and behaviors involved with the application of stereotypes to groups of people.

Stereotyping Frameworks

In order to understand the process of stereotyping, psychologists have formulated three distinct conceptual frameworks. The first and most widely used framework is the cognitive framework, which, focuses on cognitive processes that lie beneath stereotyping. This approach highlights the extent to which stereotypes form from one’s attempts to efficiently deal with large amount of information. Many social scientists believe that individuals categorize because they do not have enough processing resources to take in all of the information they are exposed to. By utilizing generalized categories,
one can gain cognitive efficiency by making broad differentiations between categories of people and assume similarity within categories (i.e. race, gender, sexual orientation, etc.). Thus, the mind clusters groups into all or none categories in such a way to lighten the cognitive load (i.e. all women are bad drivers or all African Americans are poor) in order to simplify decisions.


A second framework used to understanding stereotyping is the psychodynamic approach with roots in Freudian psychology. The psychodynamic framework believes that people engage in stereotyping to cope with intrapersonal conflicts. For example, at a group level, Whites may believe that African Americans are lazy; thus, in this case, Whites may be projecting their own feelings of laziness onto African Americans as a means of coping (or not coping) with their own feelings of laziness. By projecting onto African Americans in this case, White people no longer have to deal with feeling lazy as this attribute is now placed onto another group of people.

The final framework used to understand stereotyping is the sociocultural framework. This approach seeks to understand stereotypes as products of sociological forces in conflict. In this instance, stereotypes are considered consensually shared beliefs that justify the existing order of inter-group relations (i.e. African Americans live in ghettos; women need to stay at home to raise children, etc.). It holds that these beliefs are basic tenets of society which are maintained and transmitted through various forms of socialization (i.e. racial, gender, social class, etc.).

Categorization and Stereotyping

As the cognitive approach to understanding stereotypes suggests, human beings stereotype others in order to categorize them. The question arises, why is categorizing others’ so important? As previously stated, categorizing others leads to higher levels of cognitive efficiency.

In addition, individuals may use group stereotypes to make inferences about a particular individual they encounter and interact with, specifically when other information is not available. While some inferences may be useful to the extent that the stereotype is accurate to the specific individual, it may be harmful as well. For example, if one has a stereotype that all African Americans use a particular vernacular, one may say, ‘‘hey brother’’ to an African American man upon meeting him. The intention of greeting the African American man in this manner is to establish connection and rapport; however, utilizing this stereotypical phrase may not reflect the individuals’ manner of speech and could inadvertently alienate the African American individual.

Differentiation between groups may also result from a cognitive bias called the distinctive-based illusory correlation (Hamilton & Gifford, 1976). This phenomenon posits that while processing information, individuals are acutely attentive and responsive to unusual and distinctive events. In addition, it seems that when two distinct events co-occur, the infrequency of perceiving these events may inadvertently bias the observer to associate the distinctive events with each other. As a result, distinctive behaviors (e.g. negatively perceived behaviors) carried out by a specific group (e.g. Asians,
Latinos, Blacks, women, Lesbian, Gay, Bisexual, and Transgender groups, etc.), have the tendency to become associated with one another and remembered within the context of forming beliefs about groups of people.

Moreover, individuals tend to categorize as a means to subjectively uplift their own self-concept via their identification with groups to which they belong (i.e. in-groups). When individuals feel good about their respective in-groups, they feel good about themselves. Comparing specific attributes of one’s in-group (i.e. intelligence, beauty, etc.) with that of the out-group can lead to the development of a healthy self-esteem and an overall positive self identity.

Consequences of Stereotypes

While individuals may use stereotypes as a means to quickly categorize others’, the act of stereotyping can negatively impact people. For example, if women are thought to be poor in math, teachers may not call on girls as much in math classes during elementary school. Through this message of exclusion from math discussions, girls will slowly internalize the message that they should not be participating in such discussions and that they are not very good in this subject (i.e. math).

Moreover, while stereotypes can either be positive or negative (e.g. Asians are hard working or Asian men are sexually unattractive; African Americans are assertive and athletic or they are not intelligent), they share a commonality in that they are inaccurate portrayals which are evaluated from a group perspective (Sue, 2003).

For example, if a gym teacher believes that tall African American men are good basketball (which may be a positive stereotype), he/she may try to sign the student up for the school team, however, the student may not be very adept at basketball and he/she may not even like to play the game. In this situation, even a positive stereotype directed towards a group of people may cause anxiety and/or shame within the student because he/she may not live up to the expectations (or stereotype) of the gym teacher.

In addition, holding negative stereotypes about specific groups (i.e. Latinos and African Americans) could lead to discrimination. For example, if one holds the stereotype that the aforementioned groups are not intelligent and violent, then a White employer may not offer them a job. This could further lead to unemployment and underemployment for millions of people based on a negative stereotype.

Another consequence related to stereotyping is called stereotype threat (Steele, 1997; Steele, et al., 2002), which is a self-confirming apprehension that one will be evaluated based on a negative stereotype. Steven Spencer, Claude Steele, and Diane Quinn (1999) gave equally capable men and women a difficult math test. When participants were led to believe there were gender differences on the test, women scored lower than men. When the threat of confirming the stereotype was removed (when gender differences were not expected), women scored equal to men on the test. Steele & Aronson
(1995) found that racial stereotypes may be similarly self-fulfilling. For example, when Whites and African Americans were given difficult verbal ability tests, African Americans underperformed Whites under conditions high in stereotype threat. In a sense, a negative stereotype can create a self-fulfilling prophecy which is a false belief that leads to its own fulfillment (Merton,
1948).

Moreover, it appears that stereotypes create cognitive distractions. Research findings have shown that the effort it takes to dismiss stereotypes increases mental demands and decreases working memory capacity (Croizet, et al., 2004). In addition, worrying about mistakes under stereotype threat can impair a one’s performance through the physiological arousal that accompanies the stereotype threat.

Minimizing the Harmful Effects of Stereotyping

Through methods such as critical thinking, parenting, educating, and other methods, it is possible to prevent or minimize the formation of stereotypes in oneself and others that occurs during socialization (e.g. through the media, parents, etc.). However, whether one wants to admit it or not, all people hold stereotypes of people from other groups.

One can begin to change stereotypes by first becoming aware of them (Sue, 2003). Becoming aware of one’s stereotypes brings them to consciousness. Once one is conscious of his/her stereotypes towards other groups, one has more control over how they impact thoughts, feelings and behaviors.

One can become aware of stereotypes and can even minimize the harmful effects of stereotyping through inter group contact. This line of thought posits that repeated contact with out-group members that do not reaffirm stereotypes tends to minimize their power over people’s stereotype-based expectations.

Suggested Reading

Ben-Zeev, T., Fein, S., & Inzlicht, M. (2004). Arousal and stereotype threat. Journal of Experimental Social Psychology, 41, 174–181.
Hewstone, M. (2000). Contact and categorization: Social psychological interventions to changing intergroup relations. In
C. Stangor (Ed.),
Stereotypes and prejudice: Essential readings (pp. 394–418). New York, NY: Psychology Press.
Merton, R. K. (1948). The self-fulfilling prophecy.
The Antioch Review, 8, 193–210.
Schneider, D. J. (2004).
The psychology of stereotyping. New York,
NY: Guiliford Press.

References

C. S. Clauss-Ehlers (Ed.), Encyclopedia of Cross-Cultural School Psychology, DOI 10.1007/978-0-387-71799-9, Springer Science+Business Media LLC 2010

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Culture, Ethnicity, and Race

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